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Champagne Victor
| As the 7th generation of a famous
Champagne Dynasty, Victor has decided to launch his own
brand. Based on high quality Cuvées, Victor wants
to be known as the fun Champagne available during the season. Victor wants
his Champagne to be between the House Champagne and the Grand
Marques, Helping them to maintain their status. Champagne
Victor is based on the same value as the Grandes Marques
(a minimum of three years sur lies for the Non-vintage and a
minimum of four years for the Vintages) but Champagne Victor is
aiming at a younger public. Victor wants his brand to be perceived
as the 'good time brand' people drink when they are at Ascot,
Henley Regatta, at Lords etc. |
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Initial successes have been on the horse racing circuit, with over
11,000 bottles of Victor being consumed over the Glorious
Goodwood festival in late July as part of their 200th anniversary
celebrations. Also Champagne Victor sponsors Ladies in Racing
(for lady amateur riders) and in July 2002, HM Queen Elizabeth presented,
on our behalf, a Champagne Victor trophy to the winner of
'The Champagne Victor Queen's Golden Jubilee Handicap Stakes'
at Beverley Racecourse, which was widely covered by both the BBC
and Channel 4. Champagne Victor is also a sponsor of attheraces.com
(an online betting service which is part of a consortium of Channel
4, Sky Television and Arena leisure), which broadcasts live British
racing from 49 UK racecourses.
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